Engagement of contacts and deliverability

Engaging your recipients in email marketing campaigns is a critical factor in accepting content by providers. Hotmail and Gmail were the first to adopt this criterion. In the past, the primary factor analyzed by email providers to identify whether or not they would be accepted were content (negative words, suspicious links) or the reputation of […]

Image optimization in digital marketing campaigns

The size of images from an email or website is a decisive factor for a good performance of a marketing campaign. What can you do? The effects on your customer Internet campaigns, especially email marketing or hot promotional sites, should be displayed quickly. But, why? Because people follow impulses when it comes to seeing content […]

How to avoid blocking images in email?

Did you know that more than 40% of email campaigns arrive in the recipient’s box with images blocked by default? Why do images in email arrive blocked? Find all this in this special post on the topic. Causes of the problem The main reason why images in emails are blocked is that of security settings […]

Updating your contacts with Mail2Easy Automation Tool

One of the automation triggers available in Mail2Easy is especially useful for situations where a change in contact information should generate some kind of email sending. It’s the “Subscriber Update” trigger. A practical example of its use is sending a reminder email to customers who eventually delay the payment. To do this, you need to […]

DMARC – Learn why it’s important to configure

What is DMARC? DMARC is an acronym for “Authentication, Reporting and Compliance Domain-Based Message,” is a standardization proposal to guarantee the authenticity of an e-mail, and has been very well accepted and widely adopted, including by significant players such as Google and Microsoft. In October 2015, Google committed to adopt and implement stricter DMARC policies, […]

Email List

How to create and maintain an ideal list of emails?

One of the most critical steps to getting a better result through email marketing is to have an engaged list of contacts. Imagine sending an email with a promotion to people who have registered on your site showing interest in a specific product? Undoubtedly, the result will surprise! Think and Reflect Email marketing is one […]

Why did my email arrive as spam?

But what should be observed? The fact is that your email may rather have features that frame it as junk mail. Here’s how to identify these issues below. This is a very frequent question, biased approaching, overused keywords, and excessive image in relation to texts are the most common factors. There are some problems that […]

The importance of SPF, CNAME and DKIM to improve deliverability

Email is one of the primary corporate and personal media communication on the internet. Currently, those who work professionally with email, especially email marketing, need to have specific security settings that guarantee the credibility and responsibility to have better results with email deliverability.   Stay tuned for details Nowadays, almost everything has become SPAM in […]

Most Important Email Marketing Metrics and Indicators

  Metrics and indicators: how to deal with so much information? With as many sources as analysis reports, tools and panels, it is easy to make mistakes in the interpretations of the data that we have at our disposal. It is essential to measure the performance to improve goals of what we are doing. Otherwise, […]

Email Marketing Bounce: What Is It and How To Avoid?

Bounce is the delivery and rejection error that occurs when sending emails. It is a strong indicator of the quality of your contact base. The origin When visitors to your website or portal sign up to receive your emails, the information collected there will necessarily be in some contact base. Unless you create ways for […]