But what should be observed?
The fact is that your email may rather have features that frame it as junk mail.
Here’s how to identify these issues below.
This is a very frequent question, biased approaching, overused keywords, and excessive image in relation to texts are the most common factors.
There are some problems that occur every time individual reports that you are sending spam. The main, and most worrying, is that the relationship of that person with their business is impaired.
The consequences of acting as a spammer
Your image, your brand, and your reputation weaken in the eyes of that recipient.
And never underestimate how much people can harm your company. The potential and obvious consequences in terms of customer loyalty and sales are devastating. The internet is great, and anyone who is disgruntled will spread to all four corners of social media and forums you spam! In addition, of course, informal word-of-mouth, which has a huge destructive power and is difficult to track.
It does not matter if you think you deserve the title of spammer or not. It does not matter that some recipients feel that their emails are very good. The more you act as a spammer, the more people will put you as a spammer and the higher the risk of your reputation going through the air.
When you reach a certain level of complaints, you can (and will) stop at one or more blacklists.
These lists are used to label incoming mail from these senders as spam and to prevent delivery. And if the situation gets worse, even your service provider or host will terminate your email account.
Wrong attitudes will silently undermine your success in email delivery and your relationship with customers. As long as you keep sending the same types of email, unaware of the long-term damage that you are creating for your business.
So what do you do to avoid all this? Here’s what we suggest:
Step 1: What are the characteristics of an email marketing?
Basically, there are 5 key points that all honest email marketing fulfills:
– Did the recipients request the email? (are they Opt-in?)
– Does the email arrive in a timely manner? (a Black Friday promotion, should arrive on Black Friday, or the day before)
– Is email relevant to the recipient’s needs?
– Does email enable the recipient to quickly understand the content?
– Can the recipient stop receiving the emails when he/she wants?
If this checklist is fully understood and applied seriously in its approach, then we can move on to the technical stage of measures that prevent the classification of spam.
Step 2: General care of the preparation of the email.
Have a subject line that reflects the content of the piece.
– Send emails using a recognizable and reliable sender (see the configuration of DKIM and SPF).
– Use more text than images.
– Images with optimization of size (lossless compression).
– Inline and responsive HTML, which adapts to email device or client.
– Maximum HTML size (80kb up to 100Kb).
– Avoid these words on the subject: Earn money, sending emails, Work at home, Publicize your, 24 hours, Openings, List of emails, List of contacts, Telemarketing, Must Do, Promotion, Free Shipping, Limited Time, Extra Income, Money, Prices, Values, Buy, Course, Online Course, Weight Loss, Offer, Model Agency, Credit, Do not waste time.
– Links on the email should open authentic urls, and with good response time (open in less than 1 second)
Step 3: technical configurations, simulations, and tests
Domain and sender settings are vital, but there is one thing you should not forget. Take tests! This is what allows you to know the impact of your actions, and avoid serious problems.
There are several ways to testing:
You can have an audience in your company aimed at this and do the technical checks on antispam systems such as spamassassin. Some email marketing services offer these facilities while writing the email.